Outdoor media, also known as outdoor advertising, encompasses a wide array of out-of-home (OOH) marketing products. These include building wraps, billboards, advertising hoardings, and large-format signage. As the advertising landscape evolves, large-format LED digital signage is becoming increasingly popular and is poised to eventually replace traditional digitally printed billboards, much like digital printing overtook screen printing in the billboard sector.
The outdoor media industry in the United Kingdom has grown into a billion-pound market, expanding at an impressive rate of approximately 10% annually. This growth is driven by the integration of cutting-edge technology, which combines traditional printed advertising products with dynamic digital screen media. This synergy is transforming outdoor media into a more engaging and versatile advertising channel.
The proliferation of digital technology has allowed advertisers to combine the flexibility of dynamic displays with the physical impact of traditional outdoor media. This duality offers brands new ways to capture attention, whether through vivid static imagery or interactive campaigns that change based on audience behaviour. Such developments have ensured that outdoor media remains a cornerstone of effective marketing strategies.
One of our core specialties is the production of digitally printed advertising hoardings and creative building wraps. These solutions not only enhance the appearance of construction sites but also serve as powerful marketing tools, helping businesses reach a broader audience.
Whether it’s a large-scale building wrap or innovative vehicle branding, outdoor media offers countless opportunities to connect with your audience in memorable ways. If it’s outdoors and carries a message, it’s outdoor media—and we can make it happen.
The advancements in digital printing technology and printable media have revolutionized the outdoor advertising industry. At Project Print Management, we can print on an impressive variety of materials, including:
This versatility allows us to produce a diverse range of advertising mediums, from building wraps to digitally printed images on pavements. The possibilities are limited only by your imagination.
Digital printing has become faster and more cost-effective than ever, enabling businesses to create unique and high-quality advertising solutions without breaking the budget. The capability to print directly onto unconventional materials such as tiles and wood also opens up exciting possibilities for creating immersive brand experiences.
Modern digital printing inks are more environmentally friendly than ever, offering a five-year outdoor lifespan. This durability ensures your outdoor media can reach thousands of people over its lifetime, making it an incredibly cost-effective investment. Whether it’s a building wrap or a billboard, our solutions are designed to maximize your return on investment.
We prioritise sustainability in every project. By using eco-conscious materials and inks, we help clients reduce their environmental impact while maintaining exceptional quality. This aligns with the growing demand for environmentally responsible advertising practices.
The future of outdoor media lies in the seamless integration of traditional and digital technologies. Large-format LED screens, interactive displays, and dynamic content will continue to enhance the effectiveness of this advertising medium. At Project Print Management, we stay ahead of these trends, ensuring our clients receive cutting-edge solutions that drive results.
Imagine an advertising hoarding that changes content based on the time of day or weather conditions. Picture a building wrap that incorporates augmented reality (AR) features, allowing passers-by to interact with your brand using their smartphones. These innovations are no longer science fiction but tangible possibilities that Project Print Management can help you achieve.
The versatility of outdoor media means it can adapt to the needs of any industry. From retail and real estate to events and public awareness campaigns, its impact is unmatched. As the industry continues to grow, businesses that invest in outdoor media will find themselves at the forefront of customer engagement.
When you partner with Project Print Management, you’re choosing a team with unmatched expertise, innovative thinking, and a commitment to quality. We deliver:
Professional print management and building wrap specialists serving UK and beyond.